March 4, 2026
Imagine this scenario: a Tier 3 automotive dealer in a mid-size metro area watches their cost-per-lead climb 34% year-over-year while showroom traffic flatlines — even though […]
May 24, 2020
Segment v. Brand Loyalty “According to a pre-pandemic Mintel report, 44% of consumers are looking to different brands when purchasing their next vehicle.” – Mintel […]