Reputation Management MattersApril 20, 2021
If you ever find yourself saying, “Self, this social campaign just isn’t performing,” then we need to talk!
If you’re trying to reach your current customers PLUS you want to reach new customers, you must find where they are: online. “Online” is an abyss where options are endless and targeting parameters are ever changing. The biggest and best of online’s most recent changes, however, is the availability of data! No longer do you have to wait for your customer to perform a search to know they’re looking for you (or your competition). You don’t have to serve infinite impressions and cross your fingers that you just might reach the right person at the right time. With data, you now have options that enable you to target a very specific customer. MJS can help you navigate these choices to make the most of your investment.
Without question, small, medium and large businesses can all benefit from social media. At present, Facebook is the biggest sandbox with over 2.2 billion active daily users. But you have to determine your specific goals; are you looking to stay connected with your current customer or are you looking to gain new customers? These goals require very different strategies.
Staying connected with your customers requires engaging content that people don’t mind reading. They want to hear about how you’re staying involved in the community, your insight on topics popular to your business, and occasionally, they might be open to hearing specials you have to offer. This is the part of social media that provides the intimate connection between a business and their prospect.
But how do you know if they’re interested in something you have to offer?
If they’re already your customer, chances are they’ve visited your website, poked around, and eventually made their way back to Facebook or Instagram to continue scrolling. At this point, we can serve them ads that reflect what they were looking at on your website. It’s timely. It’s relevant. And you haven’t wasted your money reaching people who just aren’t interested (yet). This same retargeting strategy can also be utilized to connect with new users of your website. This strategy allows you to take someone, who may just be window shopping, down the purchasing funnel by reminding them just how interesting/amazing/cost-effective/necessary your product is. Frequency in messaging should never be overlooked!
What about getting new customers?
Utilizing data driven technology, MJS can identify customers that are performing searches on other third party sites and connect those people with your ads on social media. We can even target them through email to deliver exactly what they’re looking for. This highly targeted, data-driven approach allows you to connect with new, in-market customers at a fraction of the cost!
No one has the same passion for your business and community as you do. You need to be the steward of your social content that keeps you connected with your customers and community. However, when it comes to combining technology and messaging that doesn’t waste your money or your prospects’ time by sending irrelevant offers, that’s when you need to employ the team of professionals from MJS Advertising.