Greenway of the Shoals
Brand launch & campaign for dealer group in Alabama
Project Description

It’s a New Way. The Right Way. Greenway.

A dealer group in Alabama tasked us with the brand launch of their new name and new business model; they needed an entirely new branding initiative including messaging touting their new name, new management, new culture and new sales approach. MJS created a fresh new logo and tagline along with icons and language reflecting their new unique selling propositions.

We created in-store displays, banners, table toppers, exit folders and window clings for their opening. We gave their sales staff talking points and created pocket cards to assist with the process. Billboards were erected. Multiple branding commercials aired throughout the market on TV, Cable, Online, in Social and via OTT Television to get the word out.

We designed and produced green-tinted glasses with the Greenway logo to give out in store and around town and we partnered with radio stations to add our unique promotional product to their live giveaways.

Buzz was created. The culture was established. And Greenway of the Shoals made a successful transition as evidenced by the enthusiastic staff, happy customers and good press!

Project Details
Greenway of the Shoals
July 2019