VW South Florida
Conquest-based event for Tier 2
Project Description

The Better Drive Sales Event

Our Volkswagen Tier 2 strategy is focused on conquest. The creative for both our traditional and digital media spotlights VW’s favorable comparisons against its direct competitors. We’ve written TV commercials, blog posts and text ad copy touting our accolades and comparing features such as cargo space, technology, fuel efficiency and style. When someone searches for “Honda Near Me”, they will likely get served an ad for VW South Florida. We have several creative executions trumpeting how Volkswagen is “better” and “The Better Drive Sales Event” has become our annual April/May event.

In additional to TV commercials, we created showroom collateral pointing out the benefits of the Jetta and Tiguan including tent cards, pop-up display banners, hang tags and window clings. Our Tier 2 website includes comparison pages against the most popular models. We’re proud to say our website dealer hand-offs are among the highest quality shoppers.

Project Details
VW South Florida
May 2019