MJS Advertising was tasked with creating an entire Used Car Dealership Brand to from scratch, intended to compete against the likes of CarMax. We built the brand, including an entire rollout plan along with its logo, tagline, employee scripts, apparel, interior design, signage and the marketing and advertising creative. We helped build out specific product lines and instituted brand standards. We even gave it a name: Q auto. Why Q? Because “Q” stood for: Quality. Quantity. Quickly. – all the things we knew consumers wanted in a used car dealership.