Lyle Pearson
Urgent Retail Message for Luxury Brands
Project Description
Flash Sale
Lyle Pearson is a luxury auto group with 6 high end brands. The Mercedes-Benz dealership found themselves overloaded with previous model-year vehicles and required an aggressive and urgent sale. Meeting the challenge of very strict compliance guidelines, MJS Advertising created clean “Flash Sale” creative that would be publicized with web banners and pushed out as an email blast, linking to a matching specials page replete with aged inventory.
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