Berg is the Word

When Auffenberg hired us, they had eight dealerships – but not much of a brand. We created an unforgettable, earworm of a jingle that gave them a slogan, a hashtag and a fresh, exciting identity. We also put together “Berg’s Benefits” – a cohesive benefit package, including a Price Pledge, that gave all of their dealerships a unique selling proposition in their market. In conjunction with point-of-purchase materials, branded apparel, banners and billboards and an excellent media buy, #BergIsTheWord found its way into local culture and social media. Customers and sales staff alike joined in on the fun. It’s a brand initiative we remain proud of, even years later.