You may be spending your advertising budget on paid search and search engine optimization, but if you don’t have an excellent rep management program in place, you’re missing out. Google stats show that almost all potential car buyers start their search online. More importantly, 62% of them are checking online review sites before visiting a dealership. That means if you’ve got bad reviews out there, you’re missing a ton of opportunities. Millennial buyers, especially, rely on word-of-mouth, local recommendations and online reviews during their decision-making process. Reputation management is more important than ever. You can spend your entire SEM budget on ensuring the first position, or roadblocking morning news across prime networks – but if a potential customer searches your business online and finds bad reviews, it’s likely they’ll never set foot in your dealership. Rep management works. Do not let an opportunity pass you by.

We Can Help…

At MJS Advertising, we have multiple reputation management packages available depending on your history and needs. Check out our services and give us a call or reach out via the contact form below and we can discuss the changes you should make to your rep management strategy and set up new processes moving forward.