Marketing

Women are the main influencers in today’s retail space, including automotive. Does your advertising and marketing target women? Even more importantly, your sales and service teams should reflect this shift. Are women a large part of your sales and service staffs? If not, they should...

You may be spending your advertising budget on paid search and search engine optimization, but if you don't have an excellent rep management program in place, you're missing out. Google stats show that almost all potential car buyers start their search online. More importantly, 62%...